Privacy Policy
Ridgewell Roofing ("Ridgewell," "we," "us") is a brand operated by Estly Lead Gen. We run ridgewellroofs.com and related advertising to connect homeowners with independent, licensed roofing contractors. This policy explains what we collect, how we use and share it, and your choices.
1. Information we collect
Information you give us. When you request a quote we collect your name, phone number, email, the ZIP code of the property, and your answers about your project (for example, the type of roofing work, the age of your roof, your timeline, and whether you own the home).
Information collected automatically. Device and browser information, IP address, pages viewed, referring links, and advertising identifiers (such as Facebook click IDs and campaign tags), collected through cookies and similar technologies, including the Meta Pixel.
Information from advertising platforms. If you submit a lead form inside Facebook or Instagram, we receive the information you entered on that form.
2. How we use information
- To process your quote request and match you with a roofing contractor that serves your area.
- To confirm your request fits what the contractor serves (for example, location and project type).
- To contact you about your request, and to prevent fraud, spam and duplicate submissions.
- To measure and improve our advertising and website.
- To comply with legal obligations and enforce our Terms.
3. How we share information
With one matched roofing contractor. We share your request and contact details with the independent roofing contractor we match you with, so it can contact you, inspect your roof and give you a quote. Each request is sent to one contractor. That contractor uses your information under its own privacy practices.
With service providers who help us run our business, such as website hosting, customer relationship management (CRM), email and text messaging providers, under obligations to protect it.
With advertising platforms such as Meta, to measure and improve our ads.
For legal reasons, to comply with law, respond to lawful requests, or protect rights and safety, and in connection with a sale or reorganization of our business.
We do not sell your information to data brokers, and we do not share your request with multiple competing contractors.
4. Calls, texts and email
If you check the consent box on our form, you agree that Ridgewell Roofing and the roofing contractor it matches you with may contact you about your request at the phone number and email you provided, including by calls and texts sent using automated technology and prerecorded or artificial voice messages. Consent is not a condition of any purchase. Message and data rates may apply. You can opt out of texts at any time by replying STOP, and you can ask us or the contractor to stop calling or emailing you.
5. Cookies and advertising
We use cookies and the Meta Pixel to understand how people use our site and to measure our ads. You can control cookies in your browser settings and adjust ad preferences in your Facebook and Instagram settings.
6. Data retention and security
We keep information as long as needed for the purposes above and to meet legal and recordkeeping obligations (including records of your consent). We use reasonable safeguards to protect it, but no system is completely secure.
7. Your choices and rights
You may ask us to access, correct or delete your information, or to stop contacting you, by emailing quote@ridgewellroofs.com. Depending on where you live, you may have additional rights under state privacy laws, and we will honor them as required.
8. Children
Our services are for adults. We do not knowingly collect information from anyone under 18.
9. Changes
We may update this policy. The "Last updated" date shows when it last changed.
10. Contact
Ridgewell Roofing, operated by Estly Lead Gen, Cincinnati, Ohio · quote@ridgewellroofs.com